A year ago we thought, “wouldn’t it be nice” to have an organized approach to manage our reputation online? Maybe get a few more good comments and get rid of those negative reviews.
What used to be “Nice to have” is a “Need to have” today. You simply must stay on top of your online reputation to stay ahead of the game. This is more important than ever, as more people look at other’s experiences to guide their own decisions.
And potential patients are not the only ones looking at your reputation. Google thinks it is important too. Google will reward a “better” reputation with better “local ranking”.
A systematic approach to “shine up your reputation” is critical in today’s world.